Over the course of about 2 years, I had the privilege of working on a huge variety of projects for Panera Bread, from in-store menus to t-shirt designs to food delivery trucks. Every piece communicates the brand's mantra: "Food as it should be."
For five years, a group of miscreants has been marauding about the city attempting to complete a random list of tasks. This was the list for 2015.
I was tasked with "branding" Winter for NYC for Anomaly's Annual of 2016, as well as design a handful of layouts for the publication. After a quick thought, I realized that disgusting, dirty snow pretty much sums up winter in NYC, so I went with that.
I was tasked with creating a logo to represent the National Park Service's upcoming centennial. Upon reviewing where the brand currently stood, we decided that The National Park Service's (and all of its family members, including National Park Foundation) entire brand needed an overhaul, to unify the separate branches as one and give it an updated look that will still be relevant for the next century. We came back to them with a proposal of a new branding, and they loved it. It's the first time the NPS logo has been changed since its inception, and it was a great honor to be chosen to design the new brand system. The new brand was announced in March of 2014.
Every year a group of friends and I host a scavenger hunt in the city. We split off into groups of 5 or 6 and try to complete as many of the (ridiculous) tasks as we can over the next 10 or so hours. This was the list for 2013.
"You don't just eat 'em" was chosen to represent how, of all the snackfoods out there, Pringles always seems the most "fun." People build things out of the cans, the lids, and even the chips themselves. This campaign calls out that interactivity and encourages people to have fun with their edibles.
Bumblebee Tuna's ask was simple: increase brand awareness. Here are a few pieces exploring looks for upcoming campaigns.
A couple of fellas by the name Matt came to me to give their strategic advising company some manly branding and a captivating website (matterstrategic.com). To stick with the theme of their black and white branding, I got some photos of their building in black and white as well.
This album was nominated for a Grammy in package design in 2011. j.viewz, also known as Jonathan Dagan, is a multi-disciplined producer/musician based out of Brooklyn, and also contributed to the art direction of this package. The music is a mishmash of different synths and instruments, and it's really a great listen. The photography and art are by Jonathan himself, as well as a few other photographers.
This is a sixty-page book covering the philosophical & semiotic aspects of typography, with content based on lectures by a SCAD professor & Robert Bringhurst's “The Elements of Typographic Style.” The typesetting and imagery are meant to reflect the golden era of typography which occurred during the Renaissance.
The Distillery is a small group within Grey that focuses on bringing in new technology into the world of advertising. They bring in the minds behind companies such as Makerbot and Metaio to give demos of their products and show how other companies have utilized their products in inventive ways. Fred Gerantebee is one of the guys leading the whole operation, and he asked me to give it a little bit of branding.
Mike's Hard Lemonade was announcing a new flavor of their beverage: Hard Chocolate Cherry. We did what anyone else did, had octogenarians perform risqué poses while wearing nothing but our custom hand-knitted sweaters and fishnets. The sweaters have a built-in coozie so your hand doesn't get cold while enjoying a dessert-like alcoholic beverage.
One of the Mike's spots features a dear's head mounted on the wall. What's special about this dear is he can talk. So we decided to do a tumblr page where visitors could submit questions to the deer and he would reply back with a video of advice (with our assistance, of course). I completed the Tumblr site's programming in addition to the design and photography.
Yes. We had a bear, dressed as a bikini, take a lucky winner around town. VIP status in some of the top clubs, limo rides, drinks, the works. Just watch the videos, you won't be upset.
The first video released to announce the contest.
After the contestants were chosen, we documented their entire... experience.
People ended up loving the Bear in a Bikini, so we did it again!
Grey Advertising has a really great, passionate music department. They wanted to start a monthly session to keep the creatives abreast of current trends in the music industry, but they didn't know what to call it. I was contacted one day to name it and brand it, and this is what I came up with. I also programmed the tumblr site which can be seen live here: resonancehall.tumblr.com.
This was made for a client that wanted to collaborate with a brewery by developing coasters their clientele could use to easily wipe the foam from their beards. No more bubbles in your stubble, as it says.
TNT is a channel that needs no introduction; it has been around since I can remember, and hosts some of the most interesting modern shows around, not to mention everyone's guilty pleasure Law and Order. Featured here is a mishmash of projects, ranging from interstitial refreshes to Times Square takeovers.
In grad school we were tasked with writing a design manifesto (as a group) and then each of us design and create something to represent the rules we drafted. We had about 48 hours to do it, and this is what I came up with. It's a hand-stained wood board, with silkscreened inks.
Studies have shown that children who don't have access to outdoor play, especially with other children, end up suffering later in life. Young Lions held a contest for people to design a poster to spread awareness of this issue. This was my idea: a poster (or magazine ad) printed with photoreactive inks, that would display a dismally haunting image when without light, but once it has contact with the sun, the colors fade in and reveal a happy playground environment.
Wildlife photography is a huge passion of mine. My travel plans often revolve around what type of wildlife there is to see. Most of what you'll see here are insects and arachnids (the most fascinating, in my opinion), but there are also some fluffy cute ones thrown in as well.
When capturing landscapes I often try to get the mood of the moment in the photo, rather than simply capturing a landscape. These landscapes were shot in various locations around the world.
Creepy basements. Towering cathedrals. Overgrown cabins. The stuff dreams are made of.