Pringles:
You don’t just eat ‘em

Pringles' "You Don't Just Eat 'Em" campaign was built around one idea: nobody just eats their Pringles. They make duck lips with them, they use the can to make DIY projects, the possibilities are endless. So we built a fun-filled campaign with a variety of pieces, including a custom typeface, can seal & tagline lockup design, photography, illustrations, and more.